The North Face is opening a new store in Liverpool on Thursday 14 April, and to mark the occasion two of the company's sponsored athletes will be on hand at a nearby climbing wall, giving climbers advice and tips as well as telling stories from their adventures.
Spanish climbers Eneko and Iker Pou (yes, they're brothers) will be hanging out at a climbing wall put up especially for the occasion in Paradise Place on Saturday 16 April, offering shoppers help with their climbing technique, as well as telling stories about their 'The Hardest of the Alps' expedition.
The hardest routes on the 7m high wall will replicate sections of the Pou brother's challenging expedition in which they climbed what they call the three hardest and most symbolic routes in the Alps (Solo Per Vecchi Guierrieri and Pan Aroma in the Dolomites, and Zahir in the Bernese Oberland). Don't worry though, if you're not a pro climber there's also routes of lower difficulties to keep you busy.
You'll be able to attempt these routes, like the Pou brothers did (only you'll be in Liverpool), and you'll be able to enter a competition to win some pretty cool prizes. There's a top prize of a climbing weekend for two in the French Alps, and runners up will get their hands on a Then North Face jacket.
The new The North Face store is to be located at 103 Paradise Street and the climbing wall, and the Pou brothers, can be found in Paradise Place, just a few doors down from the shop, on Saturday 16th April, from 10am to 6pm.